Render of a white wine bottle of Luisa wine, with our new branded label

Tenuta Luisa Wine Range Packaging

Label Design for Luisa's Wine Range

We took on the task of refreshing Luisa's wine labels, aiming to blend its authentic roots with a modern, classy look that reflects its journey in the wine world.

TeamMarcello Minale - Creative Director @ Minale Tattersfield

ClientTenuta Luisa

roleDesigner

skillsIllustration / Pattern design / Branding / Packaging

Background

As a mature, family-run business and a returning client of Minale Tattersfield, Luisa sought a label refresh in 2019 to mirror its established reputation in both local and international markets.

Concept & Role

The challenge was to evolve from a youthful image to embody Luisa's more mature market position. My task involved designing unique patterns for each wine, crafting motifs that narrated Luisa's story, and completing the artwork to showcase the brand's sophisticated legacy.

Luisa pattern option 01 illustration design